Search Engine Optimization (SEO)
A customized SEO strategy featuring rich and relevant content powered by data-led decisions is critical for ensuring a successful marketing campaign. Because, let’s face it, if you don’t have a strong presence online, then you’re not getting any revenue.
You must pay attention to the overall user-experience, making sure you build an engaging website that shows the right information in all of the right places.
On-Page SEO
On-page SEO focuses on optimizing website content and structure. It is carried out on Content Optimization, HTML Optimization, Architecture (Technical) Optimization. On-page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines.
Off-Page SEO
Off page SEO refers to techniques that can be used to improve the Indexing and position of a website in the search engine results page (SERPs) by link building beyond website design for the purpose of ranking a website higher in the search results. It can get you good ranking in searches as compare to competitors.
Technical SEO
A high-ranking required the website optimization to score perfect on Google. Technical SEO is a practice of optimizing your website to help search engines find, crawl, understand, and index your pages. It helps increase visibility and rankings in search engines.
Google Ads
Owned and operated by Google, Google Ad is a pay-per-click advertising platform. It is the largest and most widely used online advertising network worldwide. Millions of businesses use Google advertising to reach potential customers and achieve their sales, marketing, and revenue goals.
Search Ads
Search ads are keyword-driven digital ads. The search term a user enters determines which ads appear on the search engine results page (SERP). These ads can appear across Google’s Search Network. They can display at the top, at the bottom, or next to search results
Display Ads
Google’s Display Ads are visual ads— featuring either images or videos— that show up on third-party publishers’ websites or apps. These ads show up in the actual content of a web page, for example, or along the top or sides of an app.
Shopping Ads
Google Shopping ads are ads that promote products in response to product-related keywords. These ads commonly appear at the top of Google’s search results.
Youtube Ads
YouTube advertising is promoting goods and services on this video-sharing platform. It allows brands to reach a large and diverse audience on the second most popular social media platform in the world.
Pay Per Click (PPC)
Pay-per-click marketing can be a very cost effective way to drive traffic to your website and grow your business. But it takes time and effort to do it right. A number of factors can affect your PPC costs, including:
- The relevance of the keywords you choose to bid on – Are they the search terms your best audience is really using to find products they want to buy, or solutions to their problems?
- The quality of your ads and landing pages – Google awards the best ad placements and the lowest costs to businesses that provide a good consumer experience. Your Click Through Rate (CTR) is a good indication of whether or not your ad creative is resonating with people.
- A solid account structure – Your PPC account is like a house. Everything needs to be built on a strong foundation.
Flat-rate model
In the flat rate pay-per-click model, an advertiser pays a publisher a fixed fee for each click. Publishers generally keep a list of different PPC rates that apply to different areas of their website. Note that publishers are generally open to negotiations regarding the price. A publisher is very likely to lower the fixed price if an advertiser offers a long-term or a high-value contract.
Bid-based model
In the bid-based model, each advertiser makes a bid with a maximum amount of money they are willing to pay for an advertising spot. Then, a publisher undertakes an auction using automated tools. An auction is run whenever a visitor triggers the ad spot.
Affiliate Marketing
Affiliate marketing can be a great choice for online entrepreneurs, bloggers, and really anyone who has a website and is willing to build an audience they can serve authentically.
If this describes you, products exist right now that people in your target market are probably already buying, and if you can become the resource that recommends those products, you can generate a commission as a result.
Affiliate marketing can be an especially good option if you’re not ready to create your own product or service, but you want to serve your audience by recommending products that may be helpful to them.
Online affiliate marketing can also be a good fit for a wide range of people because you can apply a bunch of different marketing methods to promote affiliate products and services.
These include the same marketing methods you may already be using—things like search engine optimization (SEO), paid search engine marketing (SEM), email marketing, content marketing, and display ads.
You can even take advantage of other nifty ways to market products, like product reviews and unboxings.
Take for instance this YouTube video I did, where I review and demonstrate three USB podcasting microphones and include Amazon Affiliate program to purchase each one in the description.
Content Marketing
Content Marketing is a strategic process that consists of creating and distributing insights, valuable, relevant, and steady content to attract and increase engagement with the target audience or users. It aims to set up a strong and healthy relationship with the target customers, establish and maintain trust with the customer. For brands, content marketing is crucial because it:
Creates genuine engagement: Consumers who read a brand-sponsored blog or newsletter and resonate with its content are more likely to develop a positive association and continue to support the brand.
Delivers value: A podcast on productivity from a content management software company creates brand reputation, so its value to the customer translates into loyalty and sales.
Offers versatility: With digital tools, you can target prospective customers. From free kantha embroidery patterns to blogs on user experience (UX) design, you can find plenty of approaches for brands considering content marketing. The same brand can also use different mediums to reach new audiences. One example is how any toothpaste company connects with customers by sharing dental care tips on YouTube, Instagram and Facebook.