There are several strategies and tactics that digital agencies employ to achieve the three goals mentioned below.

• Increase online visibility and build organic brand awareness.
• Generate leads from online marketing funnels.
• Perform market research and analysis of competitors’ digital landscape.

While you may not require all of these from an external provider or for your business, here are the main digital marketing strategies and tactics that agencies offer: 

• SEO
• Content Marketing
• Affiliate Marketing
• Google Ads
• Pay Per Click (PPC)